ABOUT/HISTORY – brief
Based in the Macedon Ranges; 100.7 Highlands FM commenced broadcasting in 1997 under the name RAM FM.
It gained a permanent license in April 2000 and transferred its name to 100.7 Highlands FM; and after moving to numerous locations around Kyneton; eventually settled at the Woodend Community Centre in 2008. The station used the tag line ‘The Voice of the Ranges’; showing its branding for the region and providing a voice for the community.
It transmits its signal across the Macedon Ranges and can be heard as far as Melbourne and into the Mt Alexander Shire Region.
The station has built a solid reputation for covering major events across the Macedon Ranges. It has previously ran outside broadcasts for the St Ambrose Parish School Fete in the and the Lancefield/Macedon Ranges Relay for Life in the mid 2000s that paved the way for future outside broadcasts that had the station thrust into the community spotlight.
After a success running the Woodend Street Festival (Woomba) in 2008; the station commenced two-years of trials for match-day broadcasting of the Riddell District Football Netball League from 2009 to 2010; the first live broadcasts ever conducted in the history of the competition.
The station was supported by local businesses and with the help of Hanging Rock Winery (supplier of the player of the day award); a team led by Ken Helmore, Doug McIver, Chris Yeend and Gary Mathews paved the way for weekly match-day calling that changed the culture of the RDFNL, Highlands FM and the Macedon Ranges Community for the better.
The weekly broadcasts led to a dramatic rise in listeners for the station; requests for more outside broadcasts and ultimately winning its way to securing two national awards; securing the Southern Community Media Association X Award for Best Outside Broadcast in 2013, a National award.
This was only the beginning as the station featured outside broadcasts of the Daffodil Arts Festival in Kyneton; recordings for the Woodend Winter Arts Festival; Anzac Day Ceremonies; and the calling of Twenty/20 cricket in the Gisborne District Cricket Association; bringing all events to life like never before.
This was just the tip of the iceberg as the station continued to feature outside broadcasts around the community; including for local sponsors, and in November 2018, the Grand Opening of Coles Woodend.
Highlands FM has been a strong advocate for not only providing alternative programming in the region with a focus on local content and people; but also providing training and radio program opportunities for young people in the Macedon Ranges Community.
Ph – 0428 509 525
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